Iovine urged his boss to watch an episode but when Cook screened it, he was alarmed. “They gotta be in the content space.” Eager to show how that would work, Iovine developed a six-episode, semi autobiographical show about Dr.
The music mogul tapped into an extensive network of agents and began lobbying Cook to start making TV. Having watched the cartoon Beavis and Butthead turn MTV into a cultural phenomenon, Iovine wondered if a hit show could change its fortunes. Jimmy Iovine, who led the company’s streaming music service, wanted a way to differentiate Apple Music from rival Spotify. The Essex Serpent is an engrossing, unsettling adaptation - another hit for Apple TV+ 12 May, 2022 Should you ditch Netflix for Apple TV+? 02 April, 2022 The best dramas to stream in April 01 April, 2022Īpple’s early start in film began at its satellite office in Los Angeles.
